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DraftKings Files for March Madness Trademarks to Expand Betting and Fantasy Sports Offerings
DraftKings has filed applications to trademark the term 'March Madness' in connection with fantasy sports and sports betting services. The filings aim to secure rights for the use of this well-known brand, which is widely associated with the NCAA college basketball tournament. This strategic move would allow DraftKings to align its daily fantasy sports contests and sports wagering products with the popular annual event. The trademark applications specify coverage for sports betting and fantasy sports contests centered on college basketball tournaments. By seeking these trademarks, DraftKings intends to strengthen its marketing and product offerings in the competitive gaming and betting sector, leveraging a strong sports brand to attract users. The NCAA's March Madness is an iconic event in U.S. college sports, and controlling the brand in gaming and betting contexts could provide DraftKings with a notable advantage in the marketplace.
DraftKings Seeks 'March Madness' Trademark for Daily Fantasy Sports
DraftKings has filed an application with the United States Patent and Trademark Office (USPTO) to trademark the term 'March Madness' specifically for daily fantasy sports contests. The filing, dated March 24, 2026, aims to establish exclusive rights for DraftKings to use the phrase in connection with advertising, promoting, and operating daily fantasy sports competitions centered around the NCAA basketball tournament season. This move underscores DraftKings' intent to strengthen its marketing position and brand association during one of the most heavily wagered sporting events in the United States. The NCAA’s brand is deeply intertwined with the term 'March Madness,' but DraftKings is seeking to carve out a niche use within the fantasy sports sector. The trademark effort highlights the increasing importance of intellectual property rights in the competitive sports gaming and betting market, reflecting ongoing intersections between major sports events and the gaming industry.
DraftKings Seeks Trademark for 'March Madness' to Expand Sports Betting Brand
DraftKings has submitted a trademark application for the term 'March Madness,' aiming to broaden its usage within the sports betting and daily fantasy sports arenas. While the National Collegiate Athletic Association (NCAA) currently holds the trademark for 'March Madness' in connection with college basketball tournaments and related marketing, DraftKings intends to apply the name to its betting and gaming products. The move reflects the growing commercial value of established sports terms as legal sports betting continues to expand across the United States. The NCAA’s trademark focuses on the basketball event itself and associated merchandise, but it has not granted licenses for wagering uses. DraftKings’ filing signals the company’s strategic effort to leverage a widely recognized sports brand in the competitive betting market. This development underscores the broader trend of companies in the gaming industry pursuing trademarks to secure intellectual property rights around popular sports events and terms, possibly leading to future legal and commercial negotiations between leagues and betting operators.
DraftKings Files Trademark Application for 'March Madness' in Sports Betting
DraftKings has filed an application to trademark the term 'March Madness' for use in connection with sports betting and daily fantasy sports contests. The filing, submitted in early 2026, seeks protection for branding and promotional materials related to the popular college basketball tournament period known as March Madness. The NCAA has traditionally used the phrase extensively in its marketing and broadcasts but does not currently own an active trademark in all categories relevant to gaming and betting. DraftKings' move could complicate the usage rights of the term within the sports and gambling industries, potentially prompting legal challenges or licensing agreements. The development is notable as sports betting continues to grow in North America, and companies seek to secure exclusive marketing rights over widely recognized sports brands and phrases. The trademark application highlights the ongoing commercial importance of March Madness beyond the collegiate basketball event itself, extending into the rapidly evolving sports betting market.
Bet365 Launches Bonus Code Offering $365 in Bonus Bets for Tennessee vs Iowa State Game
Bet365 has introduced a new bonus code promotion targeting sports bettors in Tennessee and Iowa ahead of the Tennessee vs Iowa State collegiate basketball game. The promotion offers bettors a chance to turn a $10 bet into $365 in bonus bets, giving users a significant incentive to place wagers on the event. This offer is part of Bet365's strategy to increase engagement in key US sports markets by providing attractive bonus incentives. The promotion is geographically limited to users in Tennessee and Iowa, aligning with the regional interest in the featured game between Tennessee and Iowa State. Such targeted marketing efforts are typical within the online sports betting industry as operators seek to grow their user base and betting volumes around major sporting events.
Federal Judge Denies NCAA Restraining Order Against DraftKings Over March Madness Branding
A federal judge has denied the National Collegiate Athletic Association's (NCAA) request for a restraining order aimed at stopping DraftKings from using March Madness branding in its promotions. The ruling allows DraftKings to continue leveraging the famous college basketball tournament's trademarks in its advertising and marketing campaigns. The NCAA initiated legal action against the sports betting and daily fantasy sports operator, alleging unauthorized use of its intellectual property tied to March Madness. This decision comes amid heightened tensions between sports organizations and gambling companies over rights to tournament-related content amid the growing convergence of sports betting and college sports. The ruling temporarily favors DraftKings' ongoing promotional activities as the March Madness event proceeds, but the broader legal battle around branding and usage rights remains ongoing.
BETR Teams with RotoWire to Offer $200 in Free No Sweat Entries on Sign-Up
BETR has announced a promotional partnership with RotoWire to provide new users with $200 in free "No Sweat" entries upon signing up using a specific promo code. This offer allows participants to enter BETR's fantasy sports betting contests without risking their own money, incentivizing broader trial and engagement with the platform. Launched on March 27, 2024, the promotion aims to tap into the sports betting market by leveraging RotoWire's audience of sports enthusiasts and fantasy players. The no-risk contest entries provide an accessible entry point for users interested in sports wagering while maintaining a focus on entertainment and strategic gameplay. BETR’s initiative reflects ongoing marketing efforts by fantasy sports betting platforms to expand user base and visibility amid a competitive industry landscape.
Judge Allows DraftKings Temporary Use of NCAA Terms Amid Legal Dispute
A federal judge has issued a preliminary injunction that permits DraftKings to continue using NCAA trademarks and terms in its daily fantasy sports contests while the ongoing trademark infringement lawsuit is resolved. The injunction allows DraftKings to reference NCAA-related terms, including 'March Madness,' in its promotional and contest materials for the time being. The NCAA initiated legal action against DraftKings in March 2023, alleging trademark infringement and unfair competition related to the use of NCAA marks. DraftKings defended its use of these terms by claiming it constitutes protected expressive content under the First Amendment. This recent court order preserves the status quo by allowing DraftKings to maintain its current marketing and contest operations involving NCAA terminology until the court delivers a final ruling on the dispute. The case highlights ongoing tensions in the intersection of sports trademarks and fantasy sports industry practices.