A federal judge has denied the National Collegiate Athletic Association's (NCAA) request for a restraining order aimed at stopping DraftKings from using March Madness branding in its promotions. The ruling allows DraftKings to continue leveraging the famous college basketball tournament's trademarks in its advertising and marketing campaigns. The NCAA initiated legal action against the sports betting and daily fantasy sports operator, alleging unauthorized use of its intellectual property tied to March Madness. This decision comes amid heightened tensions between sports organizations and gambling companies over rights to tournament-related content amid the growing convergence of sports betting and college sports. The ruling temporarily favors DraftKings' ongoing promotional activities as the March Madness event proceeds, but the broader legal battle around branding and usage rights remains ongoing.