DraftKings has filed applications to trademark the term 'March Madness' in connection with fantasy sports and sports betting services. The filings aim to secure rights for the use of this well-known brand, which is widely associated with the NCAA college basketball tournament. This strategic move would allow DraftKings to align its daily fantasy sports contests and sports wagering products with the popular annual event. The trademark applications specify coverage for sports betting and fantasy sports contests centered on college basketball tournaments. By seeking these trademarks, DraftKings intends to strengthen its marketing and product offerings in the competitive gaming and betting sector, leveraging a strong sports brand to attract users. The NCAA's March Madness is an iconic event in U.S. college sports, and controlling the brand in gaming and betting contexts could provide DraftKings with a notable advantage in the marketplace.