PokerStars Named Official Partner of the Rolex Monte-Carlo Masters 2024
PokerStars has announced its role as the official partner of the 2024 Rolex Monte-Carlo Masters, marking the online gaming brand's first partnership with the ATP Tour. The event will take place at the Monte-Carlo Country Club in Monaco from April 13 to April 21, 2024. Through this collaboration, PokerStars will provide on-site branding and engage fans via digital and physical activations designed to connect tennis and poker audiences. The partnership demonstrates PokerStars' strategy to expand its presence beyond traditional online gaming environments by integrating with prominent sports events. The Rolex Monte-Carlo Masters is a key fixture in the ATP Tour calendar, known for attracting top tennis players and a global audience, providing PokerStars with substantial brand visibility and marketing opportunities during the tournament week.