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Krafton India Partners with Kolkata Knight Riders to Launch Knight-Themed Gameplay in BGMI

Krafton India has teamed up with the Kolkata Knight Riders (KKR), a prominent Indian Premier League cricket franchise, to introduce a Knight-themed gameplay experience within their flagship game, Battlegrounds Mobile India (BGMI). This collaboration is designed to immerse players in a unique digital environment that reflects the branding and spirit of the Kolkata Knight Riders team. The partnership aims to deepen engagement among BGMI players who are also fans of the IPL and cricket in general by offering exclusive in-game content inspired by the KKR franchise. By integrating esports elements with popular sports fandom, Krafton India and KKR hope to create a cross-platform interaction that enhances user experience and expands the audience reach within India. This initiative comes amid growing convergence between esports and traditional sports leagues, leveraging the popularity of both to engage a broader spectrum of digital entertainment consumers.

Aegis Insights • Mar 16, 2026 • 1 min read
Technology Marketing

Krafton India Partners with Kolkata Knight Riders for BGMI Knight-Themed Gameplay Experience

Krafton India has announced a partnership with the Kolkata Knight Riders cricket team to introduce a Knight-themed gameplay experience within Battlegrounds Mobile India (BGMI). This collaboration aims to engage fans by integrating unique content and events inspired by the Kolkata Knight Riders franchise directly into the popular game. The initiative blends the worlds of esports and cricket, leveraging the fanbases of both industries to enhance player involvement and excitement. By offering exclusive in-game features aligned with the team's branding, Krafton India and Kolkata Knight Riders are expanding opportunities for engagement within the rapidly growing Indian gaming market. This partnership represents a strategic effort to strengthen the relationship between mobile gaming and sports entertainment in India.

Aegis Insights • Oct 20, 2023 • 1 min read
Technology Marketing

Krafton India Teams with Kolkata Knight Riders for BGMI Knight-Themed Gameplay Experience

Krafton India has entered into a partnership with the Kolkata Knight Riders (KKR), an Indian Premier League cricket franchise, to introduce a Knight Rider-themed gameplay experience within the popular mobile game Battlegrounds Mobile India (BGMI). The collaboration features the release of KKR-branded in-game items, skins, and exclusive events designed to engage both cricket fans and the BGMI gaming community. This crossover initiative leverages the strong fan base of KKR and the growing popularity of BGMI in India to create interactive content blending esports with professional cricket. The partnership reflects Krafton India’s continued focus on integrating popular sports brands into gaming experiences to enhance user engagement and drive community excitement. By bringing iconic elements of the Kolkata Knight Riders into BGMI, the collaboration is positioned to strengthen fan loyalty and expand the game's appeal throughout the Indian market.

Aegis Insights • Oct 19, 2023 • 1 min read
Technology Marketing

Krafton India and Kolkata Knight Riders Collaborate on BGMI Knight-Themed Gameplay Experience

Krafton India has partnered with the Kolkata Knight Riders (KKR) franchise to launch a unique BGMI gameplay experience themed around the Kolkata Knight Riders team. This collaboration introduces cricket-inspired elements into BGMI, aiming to provide players with a distinctive engagement that merges popular esports gaming with the cricket franchise's brand identity. The initiative reflects a growing trend of cross-vertical partnerships in the Indian market, capitalizing on the overlap between cricket fans and the BGMI player base. By integrating KKR themes into BGMI, Krafton India and the franchise seek to enhance user engagement and expand the reach of esports within the region.

Aegis Insights • Sep 05, 2023 • 1 min read