Mifal HaPais Signs New Broadcast Deal with Keshet for Lottery Draws
Israel's National Lottery operator, Mifal HaPais, has entered into a new broadcasting agreement with Keshet Media Group, securing live transmission rights for the lottery draws. This agreement comes after the termination of a previous broadcasting contract with Channel 12 the previous year. Under the new arrangement, Keshet will air the lottery draws live on its primary television channel as well as across its digital platforms, aiming to increase public exposure and engagement with the lottery. The move represents a significant change in the broadcasting landscape for lottery draws in Israel, reflecting Mifal HaPais's strategy to leverage Keshet's media reach and diverse audience base. The agreement's implementation details and broadcast schedule were not specified in the report.