CyberAgent Moves to Fully Own Esports Marketing Subsidiary CyberZ
CyberAgent, the major Japanese internet services provider, has decided to acquire full ownership of CyberZ, a company specialized in digital marketing and esports-related businesses. This move involves purchasing shares currently held by itself and by Avex, another stakeholder in CyberZ. By completing this acquisition, CyberAgent aims to unify the management structure and bolster CyberZ's capabilities in the growing esports and digital marketing markets. The deal reflects CyberAgent's strategic focus on expanding its esports and digital presence amid rising industry demand in Japan. The transaction is expected to streamline operations within the group and accelerate business growth in the esports sector. This development underlines the importance of esports and digital marketing as emerging pillars within CyberAgent's broader corporate strategy.