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DraftKings Seeks 'March Madness' Trademark for Daily Fantasy Sports

DraftKings has filed an application with the United States Patent and Trademark Office (USPTO) to trademark the term 'March Madness' specifically for daily fantasy sports contests. The filing, dated March 24, 2026, aims to establish exclusive rights for DraftKings to use the phrase in connection with advertising, promoting, and operating daily fantasy sports competitions centered around the NCAA basketball tournament season. This move underscores DraftKings' intent to strengthen its marketing position and brand association during one of the most heavily wagered sporting events in the United States. The NCAA’s brand is deeply intertwined with the term 'March Madness,' but DraftKings is seeking to carve out a niche use within the fantasy sports sector. The trademark effort highlights the increasing importance of intellectual property rights in the competitive sports gaming and betting market, reflecting ongoing intersections between major sports events and the gaming industry.

Aegis Insights • Mar 27, 2026 • 1 min read
Regulation Leadership

Colorado Bill Proposed to Bar Casinos Near Denver’s National Western Center

Colorado State Senator Chris Hansen has introduced a bill aimed at preventing casinos from being licensed within 20 miles of Denver's National Western Center. This legislative proposal intends to protect the community and institutions involved with the major redevelopment project surrounding the historic National Western Stock Show grounds. The National Western Center is a significant urban development both culturally and economically for Denver. The bill has sparked a debate among local stakeholders. The Colorado Gaming Association criticized the proposal, stating it is unnecessary and would unfairly target western parts of Denver. Meanwhile, Denver city officials have signaled a willingness to collaborate with the Colorado General Assembly on the matter. The discussion reflects broader concerns about the impact of casino operations on community development and local institutions near the National Western Center. The bill is currently pending consideration within the state legislature, with no definitive timeline for adoption provided.

Aegis Insights • Apr 11, 2023 • 1 min read