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PokerStars Named Official Partner of Rolex Monte-Carlo Masters

PokerStars has been named an official partner of the Rolex Monte-Carlo Masters, a high-profile tennis tournament held annually in Monaco. This partnership represents a strategic sponsorship move by PokerStars, integrating its brand with a major international sporting event. The Rolex Monte-Carlo Masters is recognized globally and forms part of the ATP Tour Masters 1000 series. By aligning with this event, PokerStars is expanding its presence in the sports marketing domain, reflecting its ongoing efforts to connect with broader audiences through strategic partnerships. The move underscores a trend of online gaming operators seeking visibility and engagement through sponsorship of prestigious sporting competitions.

Aegis Insights • Jun 05, 2024 • 1 min read
Marketing

PokerStars Named Official Partner of the Rolex Monte-Carlo Masters 2024

PokerStars has announced its role as the official partner of the 2024 Rolex Monte-Carlo Masters, marking the online gaming brand's first partnership with the ATP Tour. The event will take place at the Monte-Carlo Country Club in Monaco from April 13 to April 21, 2024. Through this collaboration, PokerStars will provide on-site branding and engage fans via digital and physical activations designed to connect tennis and poker audiences. The partnership demonstrates PokerStars' strategy to expand its presence beyond traditional online gaming environments by integrating with prominent sports events. The Rolex Monte-Carlo Masters is a key fixture in the ATP Tour calendar, known for attracting top tennis players and a global audience, providing PokerStars with substantial brand visibility and marketing opportunities during the tournament week.

Aegis Insights • Mar 20, 2024 • 1 min read