Yellow Bet Kenya has introduced a landmark decision to honor all bets placed on the Morocco national football team during the Africa Cup of Nations (AFCON) despite the team's eventual disqualification from the tournament. This applies to bets placed up until the quarterfinal matches in the ongoing AFCON 2024 hosted in Ivory Coast. The company’s customer-first decision came after Morocco was disqualified following a security breach incident off the field, which led to their abrupt exit from the competition. By honoring the bets, Yellow Bet Kenya aims to protect the interests of its customers who had backed Morocco in good faith. This move is considered pioneering within Kenya’s betting sector as it sets a precedent for handling bets following unforeseen and exceptional events during major sporting tournaments. The decision signals an increased emphasis on customer-centric policies in the competitive sports betting market in Kenya.