Finland's state gambling operator Veikkaus has announced a reduction in its customer loyalty bonus for online slot and casino games. From August 10, 2023, the loyalty bonus rate will be lowered to 7%, down from the previous 16% rate. This adjustment follows regulatory changes aimed at limiting player rewards as part of broader efforts to reduce gambling harms and promote responsible play. Veikkaus' decision reflects compliance with new guidelines controlling bonus offerings within the Finnish gambling market. The operator continues to adapt its customer reward programs to meet legal requirements and support safer gambling practices among its users.