Prediction markets like Kalshi and Polymarket have emerged as platforms allowing users to bet on a variety of future events, ranging from political elections to weather phenomena. Unlike traditional gambling venues, these platforms have notably attracted a higher proportion of women users, who generally participate less in conventional betting activities. Kalshi and Polymarket facilitate trading in event-based contracts where participants buy and sell positions based on their predictions of outcomes. These platforms operate within distinct regulatory frameworks that differentiate them from standard gambling operations. By framing their services as information and risk management tools, these companies appeal to users interested in forecasting and data-driven decision making. This positioning offers a contrast to typical gaming formats focused primarily on entertainment or chance, suggesting a blending of investing and gaming elements on these emerging markets.