Pim Holfve has been appointed as the CEO of Combined Effect, the newly formed holding company that brings together the game publisher Raw Fury and the consultancy and development firm Seriously. This leadership change, announced in February 2024, consolidates Holfve's role as he continues to lead Raw Fury while assuming responsibility for overseeing operations at Combined Effect. Combined Effect was created to support strategic alignment and closer collaboration between Raw Fury and Seriously under unified leadership. Raw Fury, known for its role in the game publishing industry, and Seriously, a consultancy and developer, are both key businesses under the Combined Effect umbrella. This restructuring aims to leverage synergies between the companies to enhance growth and operational efficiency.