Irish bookmaker Paddy Power has announced a £10 million investment plan to open 11 new betting shops across Northern Ireland. The move reflects the company's commitment to expanding its retail presence and supporting local communities. Each new outlet will offer a modern, revamped betting environment designed to engage customers with improved facilities and services. The investment also aligns with Paddy Power’s strategy to create job opportunities and stimulate local economies at a time when retail gambling markets face dynamic regulatory environments. This expansion demonstrates the bookmaker’s confidence in the Northern Ireland market and its focus on maintaining a strong connection with customers through updated, community-oriented shop formats.