Nubia Philippines has expanded its marketing efforts by officially welcoming actress Sanya Lopez as its new brand ambassador in January 2026. This addition aligns with the company's goal of strengthening its brand presence in the Philippine market. Alongside this, Nubia has renewed its partnership with ONIC Philippines, a prominent esports team, continuing its collaboration in the competitive gaming sector. By combining a popular entertainment figure with a well-known esports organization, Nubia aims to enhance its visibility among consumers and gamers alike. These strategic endorsements highlight Nubia’s targeted approach to leverage both celebrity influence and esports recognition as it seeks to grow its footprint and engage more deeply with the local audience in the mobile technology and gaming space.