Mistplay has completed the acquisition of Connected Rewards, marking a significant expansion of its rewarded loyalty platform. The acquisition will enable Mistplay to enhance its offering of in-app rewards for mobile gamers, providing new opportunities for users to earn points and loyalty benefits through gameplay. Connected Rewards specializes in developing rewarded loyalty technologies that align closely with Mistplay's mission to build a robust gaming ecosystem where users are incentivized to engage with mobile games. This transaction, announced on February 9, 2024, underscores Mistplay's strategic focus on improving user experiences within its platform and expanding its presence in the gaming and technology industry, particularly within the North American market. As a result, Mistplay is positioned to leverage Connected Rewards’ technology and user base to strengthen its competitive advantage in the mobile gaming rewards sector.