The Korea Video Game Association (KVGA) has officially proposed deregulating the game update rollback system to the Ministry of Culture, Sports and Tourism in South Korea. This proposal seeks to revise current regulations that restrict developers from reverting game updates to previous versions, a practice known as rollback. The rollback system is intended to address issues such as bugs or player dissatisfaction by restoring earlier versions of games. KVGA argues that the existing regulatory framework hampers the ability of game developers to promptly and effectively resolve problems impacting users, thereby limiting consumer protection and the quality of gaming services. By loosening these restrictions, the association believes the gaming industry can better safeguard consumer rights while fostering a more flexible and responsive update management environment. The Ministry of Culture, Sports and Tourism has yet to respond formally to KVGA’s proposal. However, the development underscores ongoing tensions in balancing regulatory oversight with industry innovation and consumer interests within South Korea’s evolving digital entertainment sector. Should the deregulation move forward, it may set a precedent influencing how game updates and consumer rights are managed in the local market.