The National Lottery and Gaming Regulatory Board (NLGRB) of Kenya has announced a partnership with online media publishers to advance the cause of responsible gaming. This collaboration is designed to raise public awareness about the risks associated with gambling and to promote safer gaming habits among the population. Through targeted awareness campaigns disseminated via online platforms, the NLGRB aims to educate players on responsible behavior and minimize the potential social harms caused by gambling. The board emphasized that the partnership aligns with its broader mandate to regulate gaming activities and protect consumers within the Kenyan market. This initiative reflects ongoing efforts by regulators to ensure that the growth of the gaming sector is balanced with public safety and informed participation.