A federal judge has granted a preliminary ruling allowing DraftKings to continue using NCAA trademarks in its college sports betting promotions as a trademark infringement lawsuit by the NCAA proceeds. The NCAA had filed suit against DraftKings, alleging that the betting operator unlawfully used NCAA trademarks in its marketing materials. The court’s decision enables DraftKings to maintain the status quo and use the disputed terms temporarily, pending a more comprehensive review as the litigation advances. This ruling does not constitute a final determination on the merits of the case but reflects the court’s interim view regarding trademark usage rights during ongoing legal proceedings. The case exemplifies growing friction between sports organizations and betting companies over intellectual property rights in the expanding US sports gambling market.