itel Mobile has announced a partnership with TikTok content creator Odunayo to drive its gaming livestream campaigns. The collaboration is part of itel's strategy to deepen engagement with gaming audiences and reinforce its brand within the gaming community. Odunayo, known for her vibrant presence on TikTok, will lead efforts to create and promote gaming content through livestreams. This initiative demonstrates itel's ongoing investment in technology-driven marketing approaches focused on the gaming sector. By leveraging the popularity of social media influencers, itel aims to expand its reach and connect more effectively with younger consumers who are active in gaming and digital entertainment.