Humble Bundle Ends Epic Games Store Partnership, Expands Deals with Microsoft and Ubisoft
Published Sep 07, 2023 | Updated Apr 01, 2026 | 1 min read
Humble Bundle has officially ended its partnership with the Epic Games Store, a move that shifts its strategy toward forging expanded relationships with major game publishers such as Microsoft and Ubisoft. This change comes as Humble Bundle looks to diversify its offerings and continue providing value to PC gamers through bundled deals and exclusive content. Following the split, Humble Bundle has increased its collaboration with Microsoft by including Xbox Game Pass Ultimate codes in some of its bundles, while Ubisoft games like Rainbow Six Siege have also become part of its offerings. This marks a strategic pivot from Humble Bundle’s previous collaboration with the Epic Games Store to more direct partnerships with leading publishers, aiming to leverage popular PC titles and subscription services. Despite the partnership changes, Humble Bundle remains focused on its core mission of delivering discounted PC gaming content while supporting charitable causes through its sales. The development reflects broader shifts in the digital game distribution landscape as companies seek optimal distribution channels and partnership models.
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