The Finnish government has put forward a proposal to preserve the state gambling monopoly operated by Veikkaus, effectively keeping private and foreign gambling companies such as Unibet outside the legal market. This approach reinforces the existing ban on unlicensed gambling operators and aims to tighten state control over gambling activities in Finland. The proposal also intends to prohibit advertising by foreign gambling services that do not have licenses under Finnish law. The government's stance is driven by concerns over consumer protection, the prevention of gambling addiction, and securing gambling revenues for public use. This measure aligns with Finland's current regulatory environment that prioritizes monopoly-based gambling rather than a liberalized market. Enforcement actions and regulatory frameworks will support the continuation of this monopoly structure, ensuring that gambling income is channeled through Veikkaus. The proposal reflects ongoing policy discussions around balancing market control, social responsibility, and revenue generation within Finland's gambling industry.