The Finnish government has unveiled a gambling reform proposal aiming to dismantle the long-standing state monopoly on gambling held by Veikkaus by the year 2026. The reform, announced on June 15, 2023, introduces a new licensing system that will open the Finnish gambling market to private operators under a regulated framework. The government’s proposal focuses on strengthening consumer protections and imposes stricter controls to combat gambling-related harms. This initiative aligns with broader public health goals and aims to address issues related to excessive gambling while expanding market competition. The reform represents a significant shift in Finland's gambling policy, which has historically favored a monopoly model, and it signals a move toward more liberalized but closely regulated gambling operations within the country.