The Finnish government has announced plans to reform the national gambling market by ending the monopoly currently held by Veikkaus, the state-controlled operator. The proposal envisions a transition towards a regulated multi-operator system, which would allow multiple licensed companies to provide gambling services under government oversight starting in 2027. The reform aims to increase competition and enhance regulatory control, including stronger emphasis on responsible gambling practices. The move comes amid ongoing criticism of the existing monopoly model, which some stakeholders view as insufficient for protecting consumers and addressing social concerns related to gambling. The government’s proposal includes detailed mechanisms for licensing, supervision, and preventive measures to ensure the new structure fosters safer gambling environments. This initiative marks a significant shift in Finland’s gambling industry, reflecting broader European trends toward market liberalization combined with stringent regulation.