The Finnish government unveiled a proposal in spring 2024 to reform the national gambling framework by transitioning from the current state monopoly model to a competitive licensing system. The reform seeks to dismantle Veikkaus's exclusive gambling rights and allow multiple operators to apply for licenses to provide gambling services in Finland. This move aims to enhance competition and consumer protections while potentially increasing tax revenues. Veikkaus, the state-owned company, currently holds the sole legal rights to operate gambling in Finland, but the proposed changes reflect a shift toward a more open market aligned with broader European regulatory trends. The reform proposal is at an early stage and will require parliamentary consideration before implementation. It marks a significant policy shift for the Finnish gambling sector, responding to calls for modernization and adaptation to evolving market dynamics.