A federal judge in the United States has issued a ruling permitting DraftKings to continue using NCAA-related trademarks in its advertising for the time being. This interim decision comes amid an active legal dispute between DraftKings, a leading sports betting and daily fantasy sports operator, and the NCAA over the use of the NCAA’s intellectual property. DraftKings contends that it needs access to NCAA terms to effectively promote its sports betting and fantasy sports products. The judge’s ruling does not resolve the underlying legal conflict but allows DraftKings to maintain its current marketing strategies involving NCAA terms while litigation proceeds. This case underscores the broader challenges and tensions between sports governing bodies and gambling operators concerning trademark and intellectual property rights in the rapidly evolving sports betting market in the United States.