A federal judge has denied the NCAA's request for a restraining order that sought to prevent DraftKings from using the 'March Madness' trademark during the upcoming 2026 basketball tournament. The NCAA argued that DraftKings' use of the trademark infringed on its intellectual property rights. However, the court ruling allows DraftKings to continue featuring the 'March Madness' name in its marketing and betting offerings throughout the tournament. The decision was issued shortly before the tournament's commencement, enabling DraftKings to maintain its promotional activities without interruption. This legal development highlights ongoing conflicts between sports organizations and betting companies over trademark use in the rapidly expanding sports gambling market.