A federal judge has denied the NCAA’s request for a temporary restraining order aimed at preventing DraftKings from using the March Madness branding in its sports betting promotions. The NCAA had sought to stop the sportsbook operator from utilizing its trademarks related to the basketball tournament, citing intellectual property concerns. However, the court ruled against granting the restraining order, allowing DraftKings to continue incorporating March Madness references in its advertising during the event. The case highlights ongoing tensions between sports organizations and betting companies regarding trademark usage and promotional rights in the growing sports gambling market.