Fanatics and Crypto.com have announced a partnership to develop a fan-led prediction platform aimed at increasing fan engagement through digital collectibles and interactive prediction contests. The platform will allow fans to participate in sports-related predictions, leveraging Crypto.com’s technology alongside Fanatics’ experience in digital collectibles. This collaboration reflects a growing trend of integrating technology with sports fan experiences to provide more interactive and immersive offerings. The announcement was made in June 2024, signaling a step forward in the use of blockchain-related technologies within mainstream sports entertainment.