The European Audiovisual Observatory has released a comprehensive report in 2024 focused on the cinema and virtual print fee (VPF) markets across Europe. The report highlights the growing role of VPFs as a key financial instrument facilitating the distribution of films to cinemas throughout the region. It provides detailed analysis of recent trends, market mechanisms, and economic shifts shaping European cinema. The Observatory's findings reveal the sector's adaptation to technological advancements and evolving business models, which are impacting film exhibition and distribution practices. By compiling data from various European countries, the report offers valuable insights into the current state and future outlook of the cinema and VPF markets.