Epic Games has reiterated the rationale behind its ongoing practice of distributing free games to its user base. The company regards these giveaways not just as promotional tools but as strategic investments aimed at acquiring and retaining customers in a competitive gaming market. By providing free titles, Epic Games enhances user engagement and fosters brand loyalty, which the company considers vital for sustained business growth. This approach also helps Epic maintain its foothold in the digital distribution sector by continuously attracting new and returning gamers. While the giveaways involve costs, Epic Games views them as worthwhile expenditures that contribute to longer-term profitability and market presence.