DraftKings has introduced a promotional code linked to the upcoming NCAA Tournament basketball game between Tennessee and Iowa State, scheduled for March 27, 2026, at 8 p.m. Eastern Time. The promotion aims to engage bettors ahead of this key college basketball event. Tennessee and Iowa State are set to face off, providing a high-profile matchup in the tournament bracket. DraftKings’ offering aligns with common industry practices during major sporting events to stimulate betting activity and user participation. This initiative is part of the broader sports betting market in North America where companies often leverage marquee collegiate and professional games to attract consumers.