DraftKings has introduced a promotional code in conjunction with the NCAA basketball tournament game scheduled for March 27, 2026, featuring Alabama versus Michigan. This offer targets sports betting participants who follow the collegiate basketball event. The promotion is designed to enhance engagement and betting activity around this key matchup in the tournament. Alabama and Michigan, representing their respective states, compete in one of the marquee games broadcast during the tournament period. This move by DraftKings aligns with broader trends in the North American sports betting market, where operators seek to capitalize on major sporting events by offering targeted promotions to bettors.