DraftKings has announced a promotional campaign targeting bettors ahead of the NCAA Tournament game between Iowa and Illinois, set for March 28, 2026, at 4 PM ET. The promotion offers odds boosts and other enhanced betting opportunities designed to attract and engage the sportsbook’s customer base during the March Madness event. This campaign highlights DraftKings' continued focus on leveraging major basketball events to drive betting activity and customer interest. The Iowa vs. Illinois matchup represents a key opportunity for DraftKings to capitalize on one of college basketball's most-watched tournaments, offering bettors incentives to participate in the wagering market.