DraftKings has introduced a promotional code for sports bettors ahead of the NCAA Tournament match-up between Iowa and Nebraska scheduled for 5 PM on March 26, 2026. The promotion is designed to engage users interested in betting on the collegiate basketball event organized under the NCAA framework. By leveraging this promo code, DraftKings aims to capitalize on the increased interest generated by the tournament, encouraging participation in its sports betting offerings. The promotion is part of DraftKings' broader strategy to enhance user acquisition and engagement in the North American market, where collegiate sports betting is gaining traction. This move highlights DraftKings' continued focus on leveraging major sporting events to drive platform activity and marketing reach.