DraftKings has introduced a promotional betting code for the upcoming NCAA Tournament game between Purdue and Arizona. Scheduled for March 28, 2026, at 6 PM, this offer is aimed at sports betting enthusiasts looking to engage with the college basketball event. The promotion underscores DraftKings' continued marketing initiatives in the competitive sports betting industry, leveraging high-profile NCAA Tournament games to drive user engagement. This activity is part of the broader North American gaming market, where collegiate basketball remains a major betting segment. Fans and bettors can expect tailored promotions coinciding with marquee tournament matchups to enhance their betting experience.