DraftKings, a prominent sports betting company, has filed trademark applications for the phrases "March Madness" and "March Madness Survivor" with the United States Patent and Trademark Office. These filings are part of DraftKings' strategic effort to enhance its promotional and marketing campaigns related to the NCAA men's basketball tournament. The trademark applications aim to secure rights that would allow DraftKings to utilize "March Madness" branding for various betting pools and offerings ahead of the 2026 tournament. "March Madness" is widely recognized as the official moniker of the NCAA basketball event, making the trademark acquisition significant for marketing leverage. The filings indicate DraftKings' intent to cement its presence in major sports betting markets during the annual collegiate basketball championship, reflecting the company's continued growth focus in the North American sports betting industry.