The California State Lottery has commenced a year-long pilot program allowing Twitch streamers aged 18 and older to integrate lottery gaming into their live broadcasts. This initiative represents the first time the California Lottery has partnered with a digital streaming platform in this way, aiming to connect with younger audiences who might not typically engage with traditional lottery channels. The pilot program, established in cooperation with Twitch, is designed to test the regulatory and operational frameworks for lottery games within a live-streaming context. Throughout the year, the California Lottery will monitor the program's compliance with existing gaming laws and assess its effectiveness in attracting and retaining younger lottery players. The results of this pilot could influence potential future expansions of the Lottery's digital offerings. The launch signifies a strategic shift for the California State Lottery, embracing innovative digital platforms to modernize lottery participation and engagement in the state.