In late October 2023, the Bulgarian government approved a draft legislative amendment designed to increase regulation of gambling advertising and marketing within the country. The proposed measures target a reduction in the exposure of gambling ads, especially to minors and other vulnerable groups. The draft law stipulates a ban on promoting gambling products during certain hours and on broadcasting platforms that are accessible to underage audiences. This move comes amid growing concern over the social impact of gambling and aims to bolster responsible gambling policies. The bill is part of broader efforts by Bulgarian regulators to oversee the gambling sector more closely, including the online gambling market, to ensure increased protection for consumers and curb potentially harmful marketing practices.