Blue One Casino, formerly known as Jeju Sun, is set to refocus its operations on stay-oriented tourism after its rebranding in March 2023. Operated by Paradise Co Ltd, South Korea's largest slot machine operator, the casino plans to expand its non-gaming facilities such as hotel accommodations and food and beverage services to attract a wider range of visitors. Situated on Jeju Island, the casino currently targets foreign customers due to regulatory restrictions on domestic gambling. However, the new strategy aims to diversify guest offerings beyond high-level gamblers, incorporating mid-tier customers through enhanced resort amenities. This move reflects Paradise Co Ltd's broader plans to increase the attractiveness of Blue One Casino as a multi-faceted destination for tourists visiting Jeju Island, aligning with ongoing efforts to stimulate local stay-oriented tourism.