The British Academy of Film and Television Arts (BAFTA) and Google Play have renewed their collaboration to jointly support the 2026 BAFTA Games Awards. This extension demonstrates their continued commitment to the gaming community and the promotion of excellence within the video game industry. The partnership between BAFTA and Google Play, which has been ongoing, underscores the importance of recognizing artistic and technical achievements in gaming. Through this renewed agreement, both organizations aim to foster innovation and celebrate outstanding contributions to interactive entertainment.