Activision Blizzard CEO Bobby Kotick Comments on Battlefield 2042 Sales amid Call of Duty Black Ops 7 Launch
Published Dec 15, 2023 | Updated Apr 02, 2026 | 1 min read
Activision Blizzard CEO Bobby Kotick has publicly addressed the underwhelming sales performance of Electronic Arts' Battlefield 2042. Kotick characterized the sales figures as weak, highlighting them as a significant issue not only for EA but for the broader gaming industry. Meanwhile, Kotick emphasized the success of Activision Blizzard's Call of Duty franchise, particularly its free-to-play shooter Warzone, citing strong engagement and market presence. With the imminent launch of Call of Duty: Black Ops 7, Activision Blizzard anticipates continued dominance in the competitive first-person shooter genre. Kotick’s remarks underscore the challenges faced by competitors in maintaining sales momentum, while reinforcing the robust position of Call of Duty in a turbulent industry landscape.
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