Electronic gaming machines, commonly known as pokies, represent the largest segment of Australia’s gambling revenue, outpacing lotteries, sports betting, and casino table games. This analysis reviews the corporate ecosystem that supports pokies, identifying the roles of venue operators, machine manufacturers, and gaming service providers. The article addresses how revenue generated from pokies is distributed across these entities and the economic importance of this gambling format within Australia’s broader gaming industry. Additionally, the piece outlines the regulatory environment overseeing pokies, noting recent governmental and industry discussions aimed at strengthening responsible gambling measures and protecting vulnerable consumers. These regulatory challenges are contextualized within ongoing debates about balancing economic benefits against social risks. The article provides insight into the complex interplay between corporate interests, regulatory oversight, and societal impact in Australia’s pokies sector.